مواعيد البرامج
About us
A word from the CEO
On the basis of our affiliation to the Arab values and traditions, which are rich of sobriety, creative aesthetics and a firm belief in a bright future for the modern Arab culture, all along with a strong faith in the targeted media which represents a bridge between two different generations of the Arab extended culture. The Shallal channel was born to take upon its shoulders the responsibility to maintain these same values and traditions. And at the same time it strongly emphasizes the importance of the modern values in a way that entertains the spirit and convinces the mind, and in a complete connection with the social development. All this enabled the Shallal channel to become an ocean that brings the different generations of the same family together. From this principle, we decided to choose the motto of the channel to be “From the people to the people".
Historical overview
Shallal channel was created by Saher Foundation of the Contemporary Art, which is known of its long history of commissioning and producing television programming in different Arabic channels such as Dubai TV and which were much appreciated and enjoyed by a variety of audiences. It was launched as a result of the latter experience and the great potentials that it has shown and has been witnessed by the audiences from different ages, cultural and social backgrounds in the Arab society.
Our mission and vision
We strive to create a new media trend which combines sobriety and aesthetic values with modernity without falling into imitation, and to always be the leaders of this trend that represents the authentic identity of the modern Arab audience.
In this context, Shallal Channel commits itself to continue being an active part in the conscience of the Arab viewer through carrying committed and entertaining artistic contents which is a variety of drama, music, arts, sports and also moderate religious content.
The success of Shallal Channel lies in its capability to acquire dedicated professionals who work hand in hand in a climate of responsibility, appreciation and respect, enabling everyone to develop to their full potential.
Our Service
Shallal channel seeks to offer compelling value to its advertisers and sponsors through dedicating all its energy so that they will get closer to the consumer in the most efficient way. This will be reflected in their prosperity and their association with the consumers that will lead to increase the levels of purchase and help their business make a lasting impression.
All the same, we offer the advertisers several options, starting from broadcast advertising on our TV, and down to designing the advertisements, producing the promotional materials and organizing the appropriate map broadcast. All these options are offered with the highest quality and the most appropriate prices.